Privacy policy

We, UG, operate the website and the online shop offered there and the services offered and collect certain data from our visitors and customers to the extent necessary. In the following data protection declaration you will learn what we do with your data, so-called personal data, and why we do this. We will also tell you how we protect your data, when the data is deleted and what rights you have thanks to data protection.

Who can I contact?
Responsible for this website is: UG
c/o MotionLab.Berlin, Bouchéstraße 12 | Hall 20
12435 Berlin

Phone: 0049 15774552216

Please contact us at any time if you have specific questions about your data, its deletion or your rights.

What are my rights?
You can contact us at any time if you have questions about your data protection rights or wish to exercise your rights below:

- Right of withdrawal according to Art. 7 (3) DSGVO (e.g. you can contact us if you would like to cancel a previously given consent to a newsletter).
- Right to information pursuant to Art. 15 DSGVO (e.g. you can contact us if you would like to know what data we have stored about you)
- Correction according to Art. 16 DSGVO (e.g. you can contact us if your e-mail address has changed and we should replace the old e-mail address)
- Deletion according to Art. 17 DSGVO (e.g. you can contact us if you want us to delete certain data we have stored about you)
- Restriction of processing pursuant to Art. 18 DSGVO (e.g. you can contact us if you do not want us to delete your e-mail address, but only to use it for sending absolutely necessary e-mails)
- Data portability according to Art. 20 DSGVO (e.g. you can contact us to receive your data stored with us in a compressed format, e.g. because you want to make the data available to another website)
- Objection according to Art. 21 DSGVO (e.g. you can contact us if you do not agree with one of the advertising or analysis procedures specified here)
- Right of complaint to the competent supervisory authority pursuant to Art. 77 (1) DSGVO (e.g. you can also contact the data protection supervisory authority in your federal state directly in the event of complaints)

Deletion of data and storage period
Unless otherwise stated, we delete your data as soon as it is no longer required, e.g. your e-mail address after you unsubscribe from our newsletter. Your data will also be blocked or deleted if a storage period prescribed by law expires, unless there is a need to continue storing the data for the conclusion or performance of a contract. Certain data may have to be stored for longer for legal reasons. You can of course request information about the stored data at any time.

Visiting the website
If you merely want to browse our website, we do not collect any personal data, with the exception of the data that your browser transmits to enable you to visit the website, first and foremost:

- IP address (e.g. 95.91.215.example or 2a02:8109:9440:1198:bdb1:551f:example)
- Approximate location based on IP range (e.g. Berlin & surroundings)
- Internet provider (e.g. Kabel Deutschland or Deutsche Telekom)
- Internet speed (e.g. 120 Mbit)
- Date and time (e.g. 11:45 on 25.05.2018)
- Last visited website (e.g.
- Browser (e.g. Chrome or Safari)
- Operating system (e.g. Mac OS)
- Hardware (e.g. Intel processor)

As a protective measure in favour of your privacy, we delete or anonymise the IP address after your visit to our website. This means that the other technical data can no longer be traced back to you and are only used for anonymous, statistical purposes to optimise our website. The purpose of the temporary storage of the data is, on the one hand, the technical necessity for establishing the connection and, on the other hand, the correct, error-free presentation of our website. The IP address and the technical data already mentioned are necessary to display the website, to prevent display problems for visitors and to correct error messages. The legal basis is the so-called legitimate interest, which has been examined in the context of the aforementioned protective measures as well as in accordance with the European data protection requirements from Art. 6 (1) lit. f DSGVO.

Online order/ Checkout
If you wish to place an order for our products, we will only request the data from you that is necessary for processing the order and payment. This data is treated confidentially and is only processed by us, the payment provider and the shipping service provider. The following data is required for this purpose:

- First name/last name
- E-mail address
- Address (delivery)
- Telephone

As a protective measure, the transmission of the data you enter - just like the visit to the rest of the website - takes place via an encrypted connection. In addition, we apply the principle of data minimisation and only collect the data that is actually required. Your data will be stored for as long as is necessary to process your order or until you request the deletion of the data. However, invoice-relevant data is subject to legal retention periods and can be stored for up to ten years. The purpose of the requested data is order and payment processing in order to deliver the desired product to you. The legal basis is the mutual fulfilment of the contract in accordance with the European data protection requirements from Art. 6 para. 1 lit. b DSGVO.

Data transfer
In order to fulfil the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

Customer account

For the creation of the customer account and the associated data processing, the following are primarily used
- Name, first name
- e-mail address,
- Previous orders
are processed. The customer account and the associated data are stored in the database of our shop provider (see Shop/ Hosting). We link this data to an ID of the devices used that we have created in order to be able to offer the functionalities of our products and services.

Data processing in the app
Our app can generally be used anonymously - i.e. without a login. However, essential functions of the app are not possible without a login for technical reasons.
Further information on data processing in the app and in particular the associated authorisations can be found in our app-specific data protection declaration at any time.

Shop/ Hosting
Our website and the associated shop are provided by a service provider, Shopify, as part of processing on our behalf. This serves to protect our legitimate interests in a correct presentation of our offer, which outweigh our interests. All data collected in the course of using this website or in forms provided for this purpose in the online shop described above are processed on Shopify servers.
We have concluded the necessary processing contract with Shopify and have also taken additional measures (standard data protection clauses of the European Commission) to ensure a sufficient level of data protection.

Chatbot - Tidio
For better communication and to be able to answer questions quickly, we use the chat function of Tidio Life Chat of the company Tidio LLC, 180 Steuart St,CA 94119, San Francisco, USA, Web:, hereinafter: "Tidio Live Chat".
If you have questions about our products, our online shop, the website or our company, you can reach us via the chat window of Tidio Live Chat and send us a message. You will be informed whether someone is currently online to answer you immediately. If this is not the case, you can still leave a message.

Tidio Live Chat uses cookies to enable you to personalise your online experience. For an explanation of cookies, please refer to the "Cookies" section of this privacy policy. The information generated by Tidio Live Chat's cookies is processed outside the European Union. We have concluded a so-called "standard contractual clause" with Tidio Live Chat in order to oblige Tidio Live Chat to maintain an adequate level of data protection.

The data is processed exclusively for the processing of the conversation. Legal basis for the processing Art. 6 para. 1 p. 1 lit. f) DSGVO. We carry out the aforementioned processing for customer care and to increase our services. We have no knowledge of the storage period at Tdio Live Chat and no possibility to influence it. Further information on data protection can be found at

We use the so-called double opt-in procedure for the provision of our newsletter, i.e. we will only send you a newsletter by e-mail if you confirm that you wish to receive our newsletter by clicking on a link in our notification e-mail. If you confirm your wish to receive the newsletter, we will store your email address until you unsubscribe. The storage serves the sole purpose of being able to send you the newsletter.

You can of course unsubscribe from our newsletter at any time, you will find a link to do so in every newsletter. Alternatively, you can contact us using the contact details above.

We work with the service provider "MailChimp" based in Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 to send our newsletter. You can view the privacy policy of the service provider here: We have concluded an order processing agreement with this service provider that complies with the requirements of Art. 28 DSGVO and additionally EU standard contractual clauses that ensure an adequate level of data protection.

Our website sometimes uses so-called cookies. Cookies are small text files that are usually stored in a folder of your browser. Cookies contain information about the current or last visit to the website:

- Website name
- Expiry date of the cookie
- Any value

If cookies do not contain a precise expiry date, they are only temporarily stored and automatically deleted as soon as you close your browser or restart the terminal device. Cookies with an expiry date remain stored even if you close your browser or restart the terminal device. Such cookies are only removed on the specified date or when you delete them manually.

We use the following three types of cookies on our website:
- Necessary cookies (we need these, e.g. to display the website correctly for you and to temporarily store certain settings).
- Functional and performance-related cookies (these help us, for example, to evaluate technical data about your visit and thus avoid error messages)
- Advertising and analytics cookies (these ensure that, for example, advertising for shoes is displayed if you have previously searched for shoes)

The legal basis for the processing of the associated personal data is the consent of the website visitor, which we obtain via the cookie banner. They can revoke their consent at any time here.

Google Analytics

Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. ( Google Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.
You can revoke your consent at any time with effect for the future by downloading and installing the browser plug-in available under the following link: This will prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.
As protective measures, we incorporate all third-party technologies in the most data-saving way possible and pay attention to SSL encryption. We have also concluded the necessary data protection agreements with all the providers mentioned. All of the named providers are based in the USA. The European Court of Justice has ruled that the USA does not offer a level of data protection equivalent to that of the EU and that government authorities may have access to the data of EU citizens. The providers therefore provide so-called standard contractual clauses, with the help of which a sufficient level of data protection for international data transfers is contractually assured. The standard contractual clauses were individually evaluated and jointly agreed by our data protection officer.

Google Tag Manager

This website uses the Google Tag Manager. Through this service, website tags can be managed via an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.


We also use the Hotjar web analytics service provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. With this tool, movements on the websites on which Hotjar is used can be tracked (so-called heat maps). For example, it is possible to see how far users scroll and how often they click on which buttons. Furthermore, with the help of the tool it is also possible to collect feedback directly from the users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly.

We pay special attention to the protection of your personal data when using this tool. For example, we can only track which buttons are clicked, mouse history, how far you scroll, device screen size, device type and browser information, geographic location (country only) and preferred language to display our website. Areas of the websites where personal data of you or third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time.

Thelegal basis for the use is your consent in accordance with Art. 6 para. 1 lit. a DSGVO, which can be declared within the framework of our cookie banner. The consent can be revoked at any time via the cookie administration.

Social Plug-ins
We use social plug-ins such as "Facebook Connect" from Facebook.
You can recognise the provider of the plug-in by the marking on the box above its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked box and thereby activate it, will the plug-in provider receive the information that you have accessed the corresponding website of our online offer. By activating the plug-in, your personal data is transmitted to the respective plug-in provider and stored there (in the case of US providers, in the USA). Since the plug-in provider collects the data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the greyed-out box.
We have no influence on the data collected and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.

The plug-in provider stores the data collected about you as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users so that we can improve our offer and make it more interesting for you as a user.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. If you click the activated button and, for example, link to the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this will help you to avoid an assignment to your profile with the plug-in provider.
For further information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information on your rights in this regard and setting options for protecting your privacy.
Addresses of the respective plug-in providers and URL with their data protection notices:
[Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;; further information on data collection:, and

Legal basis and purpose of processing
The legal basis for the temporary storage of the data is Art. 6 para. 1 lit. f DSGVO. We would like to offer you the opportunity to share content or to share your interest or like with others and process the data for this purpose. These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 lit. f DSGVO.

Status of the data protection declaration: October 2021